The Price for Free Play

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Some bad actors are playing fast and loose with our personal information. If you hadn’t heard, Cambridge Analytica, a UK-based political consulting firm, harvested 50 million people’s Facebook data without their knowledge in 2014. Cambridge Analytica purports to “measurably improve your brand’s marketing effectiveness by changing consumer behaviour.” This explanation might be helpful if you agreed to answer some questions, but what about all those other hijacked friends in your contact list that had their personal information harvested without their knowledge?

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